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Digital Marketing Specialist

Action Adhesives Ireland Ltd
Corkeeran Ballybay, Monaghan

ABOUT ACTION ADHESIVES (GROUP)

Established in 1997, Action Adhesives Ireland Ltd. is a leading Industrial Adhesives, Sealants, Paints and Coatings manufacturer & supplier in Ireland. We have developed excellent trusting partner relationships in sectors such as Paper & Packaging, Woodworking, Food Processing, Engineering, Construction, Automotive, and Pharmaceutical & Medical Devices. 

ABOUT THE ROLE:

• To further develop and execute the Action Adhesives group digital marketing plan, based on the strategic priorities and commercial targets for Ireland.

• To support the business in driving growth and achieving aggressive growth targets through direct customer and prospect marketing.  

• To lead the strategic planning, execution development and implementation of B2B marketing collateral for customer segments as well as internal stakeholders, for your specific technologies. The role can be primarily based in Dublin (Kilternan) or Monaghan(Ballybay) . 

SPECIFIC TASKS/ DUTIES:

• Manage and Develop new content for our website in order to maintain/improve our organic ranking with the development of our SEO strategy.

• Tracking and monitoring the performance of the website.

• Develop our Google adwords campaigns.

• Presenting Analytical Reports to enable the measurement of campaign performance and impact.

• Liaising with the sales & accounts team to analyse & report on conversion.

• Manage the design of our sister company’s new website. 

• Generate Marketing Campaigns and promotional Company literature.

• Managing and developing highly targeted Emailing Campaigns

• Managing and developing effective Social Media Campaigns


Knowledge and Skill Requirements:

• Drive, energy and enthusiasm

• Passion for storytelling, people and creative, innovative communications.

• Willingness to learn quickly, take initiative and maintain focus

• Ability to develop and apply creative solutions to complex issues

• Ability and experience to create the right mix of marketing activities to support business

• Proactive leadership – ability to provide proactive counsel to business leadership on all aspects of marketing and communications; ability to identify and resolve potential barriers with respect to program implementation.

• Smart, ‘out of the box’ ideas for a highly competitive market space.

• Strong teaming, planning and communication skills are required to work well in a collaborative team with other professionals.

• Ability to be flexible and work analytically in a virtual, problem-solving environment

• Ability to deal with ambiguity and work in a very fast-paced, ever-changing environment.

• Ability to successfully juggle multiple projects and stakeholders, at any one time.

• Ability to motivate, mentor and optimize in a team-oriented environment.

• Excellent communication (written and oral) and interpersonal skills

• Excellent negotiation, influence, mediation & conflict management skills

• Exceptionally strong teaming skills

• Strong project management skills

• Personal flexibility to travel where and when required


How to Apply

Please apply through email to jobs@action-adhesives.ie with a cover letter and CV.