Marketing Specialist

FRS Recruitment

Limerick City, Limerick

B2B Marketing Specialist. Our Client is looking for a B2B Marketing Specialist who can support the sales, marketing and wider commercial team in a wide variety of marketing tasks. You will be a Marketing graduate or an experienced Marketing Specialist with at least 3 years' professional experience. Ideal candidates will be self-starters and career focused. This is a permanent, full time position based in Limerick city centre. Responsibilities. Develop and implement B2B demand generation strategy. Creating, managing, and executing multi-channel B2B marketing campaigns. Optimise marketing automation and lead nurturing processes. Grow web traffic, generate Marketing Qualified Leads for the sales team, Develop and manage our corporate social media accounts. Manage and filter inbound sales enquiries. Manage the design, production and distribution of corporate sales materials. Assist the marketing and customer experience teams. Look for innovative ways to market the brand via content creation. Analyse data and report on KPIs and campaign performance. The successful candidates will have: At least 3 years of experience in a B2B marketing role, ideally SaaS. Degree in Business, Marketing, Journalism, English, or a related field. Experience in managing end to end marketing funnel. Solid experience working with sales teams and developing marketing. Excellent content writing skills with ability to create engaging material. Strong analytical skills. Excellent analytical skills with ability to translate data into usable insights. Strong understanding of grammar, messaging, and B2B consumer psychology. A balance of technical skills and business acumen. Excellent written and verbal communication and presentational skills. This job originally appeared on RecruitIreland.com.

1716 days ago