B2B Marketing Manager

Sanderson Recruitment Ireland

Dublin

Position: B2B Marketing Manager. Reports to: Head of Marketing. Must have previous experience managing a diverse Marketing team and stakeholders within professional services. As a Marketing Manager duties will be spread across Management, developing strategy and broader brand awareness activities. The activities will include : Leading the digital marketing strategy which would include overseeing activity across website, social media, blogs, apps, intranet and e-marketing. Overseeing the content and quality of a range of marketing collateral for print, online and media purposes - thought leadership articles and commentary, website content, newsletters, brochures, credential documents and other promotional material. Managing key relationships with external legal trade publications / legal directories that evaluate and rank law firms. Responsibility for evaluating and coordinating advertising and sponsorship opportunities. Establishing and enhancing collaboration and relationships with industry associations and international networks. Briefing and liaising with external agencies such as digital, PR and advertising agencies, printers and photographers. Development and reporting of KPIs of marketing communication activities and results. Assisting in business development activities and supporting documentation - including bid/tender credential documents, preparation of market research and briefing notes, supporting the identification of new business opportunities and relationships. Overseeing the development of new Marketing software projects. Skills, experience and characteristics required. Marketing experience at a senior level in a corporate environment such as B2B, ideally within the professional or financial services industry. Leadership and team management experience. Recognised education and marketing qualification. Proven digital and creative marketing experience. Ability to listen, adapt, influence and gain the confidence of senior business leaders. Ability to multitask, prioritise and follow through tasks/projects to completion within tight timeframes. Flexible approach to work. Excellent communication and presentation skills, both verbal and written. Strong attention to detail. A team player who is highly motivated and driven. Commercial and business acumen including analytical and business research skills. For more information contact Sarah on 01 513 7291 or apply directly with your CV. This job originally appeared on RecruitIreland.com.

1908 days ago