B2B Senior Customer Marketing Specialist
(business to business) marketing specialist. we are looking for an experienced, creative marketer with a passion for happy customers in a b2b environment. this motivated dedicated professional will be responsible for creating customer programs to increase retention, cross sell, and upsell of our market leading b2b saas solution.the ideal candidate will understand customers segments, and the effective role marketing can play in supporting in a saas sales cycle. they will bring a working knowledge of the tactical toolkit used to support customer campaigns. they will provide customers with increased opportunities to learn, share, and amplify their love of our platform. the candidate will be collaborative, and happy working both online and offline. they will be a self starter with the ability to create a campaign from the idea stage all the way through to execution and measurement. they will have experience driving cross-functional programs working directly with product marketing, sales, and customers success teams. responsibilities: build communication campaigns & programmes to increase renewals, referrals, cross-sell and upsell opportunities. amplify customer success through the development of case studies, testimonials and the management of user communities. responsibility for designing and executing multichannel campaigns to highlight major new functionality, strategic product improvements and new launches. this role would work closely with a cross functional team which would include customer success, sales, and marketing. working closely with event marketing to develop, plan and support customer events to deliver key strategic goals. identifying key customers that can act as a marketing channel through case studies and speaking engagements. own and drive a marketing referral and advocacy programs. leverage social media, email, and when appropriate for strategic campaigns in-app messages to further drive customer engagement. create, develop and send the monthly newsletter and customer based marketing campaigns. work with nps and other data sources, to inform and support your customer campaigns. be the voice of the customer within the marketing team. personal qualities: strong passion for serving and understanding customers, interpersonal skills to help them nurture customer relationships and work with cross-functional teams. incredibly creative marketing and communication skills. analytical skills to determine marketing effectiveness and roi of customer engagement efforts. ability to communicate effectively with different persona’s within the customer organisation. strategic thinker that can see beyond the day-to-day to help reach marketing and sales goals, create a stronger brand, and improve the customer experience while balancing competing priorities. knowledge & previous experience: 4 years + experience in a customer marketing role with b2b technology customers. bachelor’s degree with emphasis on communications, marketing, and business. previous customer service, customer success, or account management experience. experience creating and executing marketing campaigns and programs that drive customer loyalty, engagement and advocacy. ability to write effective copy is a necessity; familiarity with b2b marketing, lead generation, and sales processes. who we are… named agreat place to work in 2015, 2016, 2017 and 2018, we are one of the fastest growing technology companies in ireland. we are the leading vendor of sophisticated communication software designed specifically for the needs of internal communicators within large enterprises across the globe. poppulo is trusted by over 400 blue-chip and ftse 100 organizations throughout the world, helping many leading institutions inform, engage and inspire their employees. customers include aon hewitt, barclays, comcast, shell, vodafone, nike and zurich.this is an opportunity to contribute to our culture and join a company that’s on the move. we live the poppulo company values each day and they are key to everything we do: “high standards as standard”, “together we’re better”, “adapt to succeed”, “honesty throughout”, “be the example”, “don’t just work… learn”. poppulo is an equal opportunities employer. this job originally appeared on recruitireland.com.
16 days ago