Collins Mcnicholas Recruitment
In this role, the successful candidate will be responsible for driving both the acquisition of new customers and the retention of existing ones. You will introduce and oversee the synchronization and alignment of content marketing, field marketing, digital marketing and corporate programs , by running local, culturally relevant campaigns across key verticals throughout Europe, with a special emphasis on the German-speaking markets. You should be a well-round marketing professional with experience planning and executing strategic, measurable and results-oriented campaigns. Have a firm grasp of content and digital marketing strategies, with hands-on experience managing lead generation programs, search engine marketing activities and social media advertising. An effective and influential communicator you will be comfortable liaising with senior management and reporting on performance. Develop and implement the acquisition and retention strategy and tactics to successfully attract and retain customers and successfully deliver key activities within markets and countries. Establish a segmented approach that improves customer engagement, and effectively targets each segment to increase sales through the use of online and offline marketing tactics. Implement a ‘test-and-learn’ approach to continually improving campaign performance. Execute on content marketing (blogs, white papers, webinars, etc.), email campaigns, social media and other tactics designed to drive engagement among new and existing customers. Experience and comfort liaising face-to-face with customers during meetings, tradeshows and other events. Track marketing performance and return on investment and prepare weekly or monthly reports for management. Monitor and report on competitor activity. Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities. The successful Marketing Executive will have: Experience/familiarity with the trucking, transportation and logistics industry. Fluency in German and English is essential, including good writing skills in German. Minimum 5 years’ marketing experience. Prior marketing experience in German speaking markets would be an asset. For more information on our Recruitment and HR Services, and to see a full list of our available jobs across Ireland, please visit our website at www.collinsmcnicholas.ie.Follow us on LinkedIn and connect with our consultants to discuss all the latest jobs! This job originally appeared on RecruitIreland.com.
19 days ago