Marketing Automation Specialist
Careerwise Recruitment
Galway
A Marketing Automation Specialist is required by CareerWise Recruitment for a Galway based multinational. The Marketing Automation Specialist will work in close cooperation with EMEA Senior Digital/Social Manager, the BU stakeholders and the country digital representatives. THE ROLE: * Design and document automated business rules in Eloqua and CRM (Salesforce.com. * Support the growth, clean-up, and segmentation of the contact databases to maximize campaign performance. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. * Understand broader ecosystem of platforms that make up the marketing technology stack (e.g. Marketing Automation, CMS, CRM) and integration challenges. * Provide support in implementing marketing automation tools, including detailed understanding of tools used and best practices employed. * Support establishment of funnel measurement and tracking approaches, e.g. including lead capture, lead conversion, closed sales (and revenue), attribution back to marketing activities. * Analyse and optimize email campaigns using A/B testing to optimize performance. Leverage lead scoring approach to maximize the effectiveness of campaigns. REQUIREMENTS: * Relevant Master/L8 Degree in Marketing or related Business discipline with c 3-5 years' experience in marketing automation campaign definition and deployment. * Experience in digital promotion campaigns deployment and related platforms. * Strong experience in project/programme management and also with digital analytics. * Strong knowledge of marketing automation platform (Oracle Eloqua a must) and CRM (Salesforce.com a must. * Strong understanding of information architecture, user experience, digital marketing. * Ability to plan, organise and execute a project independently and on schedule. Please contact Michelle Galvin today for further information on 091 373938 / mgalvin@careerwise.ie. CareerWise Recruitment (In Search of Excellence. Established in 1999, CareerWise Recruitment specialises in recruitment of management and technical professionals for the life sciences, ICT, engineering, food and agri sectors. We operate out of multiple locations in Ireland and have offices in Cork, Shannon, Galway, Mayo and Dublin. By applying for this position, you are consenting to allow CareerWise Recruitment to process and retain your data in accordance with our Privacy Policy, contained on our website for the purposes of providing career opportunities. CareerWise Recruitment accepts that you do not wish your personal data, including your CV, to be forwarded to any client company without your prior consent and gives an absolute assurance that this wish will always be respected. Please feel free to contact us if you have any queries or wish to withdraw or amend your consent. This job originally appeared on RecruitIreland.com.
2101 days ago