Cache of job #13918952

Job Title

Demand Gen - Btb Marketing

Employer

Sigmar Recruitment

Location

Cork

Description

BTB – Demand Gen - Marketing Executive. Cork. Working with an expanding global company looking to recruit a BTB Marketing Executive to join their team. The successful candidate MUST have BTB /Inbound Demand Gen experience . He/she will support online marketing activities particularly geared towards inbound lead generation and content marketing. Duties include: •Execute inbound/outbound lead generation strategy for digital & traditional channels including: Organic & Paid Search, Social Media, Content Marketing, Events & applicable Offline Channels (e.g. Print and Direct Mail. •Develop email and blog content to support lead nurture interest and engagement. •Create and manage landing pages to optimise inbound marketing lead generation and conversions. •Support on-going SEO requirements for our Wisetek website and to optimise visitor experience. •Writing informative and effective search engine optimised copy for their website and ensuring all content is kept up to date. •Creation and execution of email marketing campaigns and contributing to the monthly newsletter content. •Conduct A/B tests to continuously optimize campaign performance. •Provide monthly reporting for all digital communications across all channels. Skills/Experience required: •Minimum 2-3 Years B2B Marketing experience in a Digital Marketing role. •A degree in Marketing, or a postgraduate qualification in Digital Marketing. •A proven track record of success in demand generation. •Excellent copywriting and editing skills and a passion for content writing. •Experience using a content management system such as WordPress is desirable. •Experience with Marketing Automation required (Hubspot experience a plus. •Experience with Web Analytics (Google Analytics experience a plus. Please email your CV to modriscoll@sigmar.ie or call Marie on 021-4847133 to discuss the role in further detail. This job originally appeared on RecruitIreland.com.

Date Added

2082 days ago

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